content marketing

Inbound vs Outbound Content Marketing for Your Blog

by Jennifer Mattern

As a blogger, you’re already used to creating content on a regular basis. That makes content marketing an ideal option for promoting your blog, increasing traffic, and growing your readership. Today let’s talk about the two different kinds of content marketing — inbound content marketing and outbound content marketing — and which makes more sense [...]

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What is Content Marketing and Why Should You Care?

by Jennifer Mattern

Have you heard the phrase “content marketing” before but wondered how it applies to you as a blogger? After all, you’re already focused on content every time you write a blog post. Why should you worry about it beyond that, and how can it affect your blog marketing? Let’s take an introductory look at content [...]

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