Jennifer Mattern

Your blog’s content strategy is about more than the type of content you plan to write. It also includes your blog posting schedule and frequency. Should you post daily? Just on weekdays? Once per week? Monthly? There’s no right answer to cover all blogs. You have to find the right post frequency and schedule for your blog. […]

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As a blogger, you’re probably well-versed in content writing. After all, that’s what you do every time you write a blog post for your readers. Content is designed to inform, educate, or entertain. But it isn’t the only type of writing that you might pursue. There is also copywriting. This is writing designed to sell, […]

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As a blogger, it’s important that you continuously strive to improve your writing skills. While no one is expected to be perfect all the time, you’ll want to focus on a few key things including: decreasing spelling and grammatical errors; making sure your writing style and language choices are appropriate for your audience; keeping your […]

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As a blogger, you’re already used to creating content on a regular basis. That makes content marketing an ideal option for promoting your blog, increasing traffic, and growing your readership. Today let’s talk about the two different kinds of content marketing — inbound content marketing and outbound content marketing — and which makes more sense […]

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Previously we’ve talked about what blog content audits are and how you can create a simple blog content audit spreadsheet to make the process easier. But why would you want to take on this potentially huge project in the first place? Let’s look at three good reasons you might choose to conduct your own blog […]

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